As I look around the city and see new construction stretching from bustling downtown to sleepy little neighborhoods I can’t help but wonder how each place is going to draw the attention of the masses.  Get a foothold.  Take a step forward and get noticed.  The responsible (and fashionable) way to do it is to go green, but as we see more and more of that the green buildings even start to fade into the city’s backdrop.

So what can a developer do to stand out right now?  To get their foot in the door of Portland’s heart?  To make a name for their building in our fair city?  Well, I guess they could let our fair city make a name for them.  It’s an interesting take on getting civic pride and involvement and it’s just what one building in SW Portland is doing.

The building at SW 12th and Washington wants PDX to Name That Building and they’re dangling some pretty tantalizing rewards in front of the person who comes up with the name that’s chosen.  Beth Forsman from the Metropolitan group writes in an email

…first place names the building and is the key guest for the opening party. Second place names the eco-roof and can host the first party there and the third names the film studio (which will be lit in neon) and, again, is able to host a viewing party there. All winners have their personal names featured on plaques, making them a permanent fixture in Portland’s architecture!

The contest starts tomorrow, July2 and winners will be announced on August 6 at a First Thursday party.  If you’re interested you can go to pdxnamethatbuilding.com (starting tomorrow) for more information. Name well Portlanders.

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If you had to take one photo expressing life in Portland, what would it be? Which part of town would you visit to capture it? Would it be scenic and beautiful or something a bit grimier?

Radio station KINK-FM is looking for the best photo showing the “essence of Portland.” The winning photo will serve as the cover of their latest “Plug-In Portland” local music sampler.

Visit the radio station’s site to get most of the specifics on how to submit your masterpiece. (Someone from their legal team needs to re-read what’s been posted and clean up some things…) That said, I believe the contest ends Thursday, April 30, so you have about three weeks to capture that essence. Good luck!

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• April 22, 2009 -- From Our Mailbox: Les Sarnoff Public Celebration 5/17 (0)